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Fall Television or Teen Novel?

Fall Television or Teen Novel?

There's been a somewhat disturbing trend in the marketing for the new Fall television season: everything looks like the new release table at Barnes & Noble's teen fiction section! Here, let me show you what I'm talking about:

One of those three images is the poster for a new Fall drama advertised on the sides of buses and billboards and banner ads everywhere over the past month, the other two ...

This Week in Confusing Commercials

This Week in Confusing Commercials

In case you've been living under a rock for the past two years, tablets are the new computers. Sure, people still use laptops and desktop computers, but everyone wants an iPad or an Android-powered Xoom or Galaxy S. They're the step between smartphone and full-on computer that allows the user to be productive and connected while mobile without being tethered to either a chair or a handset phone. While Apple ...

Identity Crisis: London 2012

Identity Crisis: London 2012

Long before telephone lines and the internet tethered the entire planet's population 24/7, the global community met as ambassadors every four years in friendly competition. The Olympic Games are the original international arena, showcasing the very best of what the world has to offer, both athletically and culturally. Neutral ground allowed us to compare cultures, extend friendships, and share experiences with our brothers and sisters from around the world.

As media ...

This Week in Confusing Commercials

This Week in Confusing Commercials

Big brands need a unified vocabulary in the form of campaigns in order for their many advertisements to be instantly recognized as part of a unified whole. Deciding when exactly to unleash such a new campaign onto the consuming public is another very important part of brand recognition. JC Penney (which has apparently rebranded itself "jcpenney") debuted their Spring ad campaign during the Academy Awards this past weekend. Makes sense, ...

For the Glamazon on the Go

For the Glamazon on the Go

Try as we may to fight it, ours is a society ruled by public image. When we're not rashly judging someone on first appearances, we are comparing the things people say to the way they present themselves physically. Body language, fashion, grooming... cosmetics are key, and we all know that the right look can affect the wearer's self-image and their confidence. Controlling your public perception as a woman is a ...